Byju’s The Learning App is India’s leading educational technology start-up. In July 2017, I worked with Byju’s Principal Design Architect, Varghese Mathew, to upgrade their wordmark in a very short engagement. Over the course of a week, we discarded their original wordmark that was set Arial Bold Rounded, and created a new one. The new custom-lettered logo keeps the rounded terminals of the original but gives the letters better proportions and polish, all while adding an uppercase “B” with an incomplete crossbar, that associates it with their current logo.