Matra Type is the design and research practice of typeface and graphic designer Pooja Saxena. Her efforts are centered on design in and for Indic scripts, and the study of typographic visual languages from India. Pooja is also senior typeface designer and Indic scripts expert at TypeTogether. She splits her time between New Delhi and Brussels.
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At Matra Type, her work covers a wide span of projects: from branding to books, and packaging to editorial. Equally adept at script extensions and original typefaces, lettering and typography, the focus is on marrying rich historical sources with contemporary cultural zeitgeist to produce memorable letter-centric designs. Pooja is a devoted collector of old books and ephemera and chronicler of street lettering, and writes a well-regarded newsletter called I Spy with my Typographic Eye. She is the author of India Street Lettering: A Journey through Typographic Craft & Culture (2026), published by Blaft Publications.
As part of her engagement with TypeTogether, Pooja most recently oversaw the expansion of Futura®100 to nine Indic scripts, designing the Devanagari, Gujarati and Gurmukhi script families herself. She was also lead designer for Playpen Sans Devanagari and Bree Devanagari. Pooja was researcher and co-editor for Primarium, TypeTogether’s groundbreaking research effort to document different handwriting models that are taught to primary school students around the world. This project was expanded to take the shape of the book, Primarium: Handwriting education across cultures and continents (2025), which she co-edited with José Scaglione.
She studied communication design at the National Institute of Fashion Technology, New Delhi (India), followed by typeface design at the University of Reading (United Kingdom), through the support of the Monotype Imaging Studentship. She was an intern with the fonts team at Apple, and afterwards worked as an external consultant between 2013–2021.
Pooja is a founding member of Alphabettes, and is based between New Delhi and Brussels.
SELECTED CLIENTS
Apple Inc.
Asia Art Archive
Bira91
The Centre for Internet and Society
Champaca Bookstore & Library
Chawla Art Gallery
Consulate General of Italy in Bengaluru
Dark ‘n’ Light Zine
Dhoomimal Gallery
FontLab
Google Fonts
Glyphic
ThePrint
Storyweaver
Samsung Design
Zubaan Books
RECOGNITION
Gold in Digital Design for Social Change at the Indigo Design Awards for Primarium (2024)
Gold at the European Design Awards for Primarium (2024)
Bangalore International Centre’s B·LORE Grant to develop a short film about street lettering in Bangalore’s M.G. Road (2023)
Third position in the Granshan Type Design Competition – Non-Latin Category for Adelle Sans Devanagari, for which Pooja contributed as a lead designer (2019)
Publishing Next Award for Book Cover of the Year - English for Centrepiece: New Writing and Art from Northeast India (2018)
First place in FontStruct Competition “Illustration” for the design Rise of the Cellphone (2011)
SELECTED PRESS
Better Letters / India Street Lettering zines →
The first batch of India Street Lettering zines featured in the Book Club section of the world’s only magazine about sign painting
Deccan Herald / Online Archive of Street Lettering →
Feature on India Street Lettering, a decade-long effort to document street lettering in India
Femme Type →
Featured in the publication that celebrates the typographic achievements of women designers from around the world
Scroll.in / Indian streets are ruled by charming homegrown fonts →
A feature on my 36 Days of Type project about Indian street lettering.
Adobe Create Magazine / 10 Women Type Designers →
Was featured in this article showcasing ten women type designers from across the world and selected work from them.
AIGA Eye on Design / Type Tuesday →
Angela Reichers interviewed me about Guru Gomke, a Santali typeface I designed for Centre for Internet and Society.
Make in India →
I was interviewed for Condé Nast Traveller’s publication Make in India about type design, side projects and what it means to make in India.
JUDGING & JURIES
Type design judge for the D&AD Awards (2022)
Type design judge for the D&AD Awards (2021)
Typography judge for Art Director Club’s 99th Annual Awards (2020)
Book cover design judge for Publishing Next Awards (2019)